Speaker
Description
The Nuclear Power Plant (NPP) is recognized as an efficient and clean energy source, offering great potential for achieving carbon peaking, carbon neutrality, and affordable electricity in developing countries such as the Philippines. However, public acceptance remains the major obstacle hindering the sustainable development of NPP in these nations. Understanding the perceptions of different generations is crucial, especially as Generation Z and Millennials are considered the future of the 21st century. This study investigates the acceptance of NPP among these specific generations and extends the Theory of Planned Behavior by integrating perceived risks, safety and benefits. Utilizing Structural Equation Modeling, a theoretical model is established to examine the impact of perceived benefits, perceived risks, subjective norms, attitudes, perceived behavioral control, and intention towards NPP acceptance. The research findings revealed that perceived behavioral control, subjective norms, risk, safety and benefits significantly influence the acceptance of nuclear energy, while attitude has a notable negative impact. Notably, Millennials and Generation Z exhibit a higher perception of benefits over risks associated with NPPs. This study pioneers the investigation of NPP acceptance among Generation Z and Millennials, providing valuable insights for formulating acceptance strategies, particularly in developing countries where NPPs are being considered.
